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Leemhuis, J. P. (1983a, June 15). From scenarios to strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-scenarios-to-strategy
van Mesdag, M. (1983a, June 15). Strategic planning is not dead but different. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategic-planning-is-not-dead-but-different
Poole, M. (1983a, June 15). The contribution of research to strategic planning in the airport business. ANA - ESOMAR. Retrieved September 26, 2024, from
Funayama and Ushikubo (1983a, June 15). Practical use of marketing research for area market development. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/practical-use-of-marketing-research-for-area-market-development
Nagashima, A. (1983a, June 15). Marketing research works: A case of Mexicana Airlines (MX). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-research-works-a-case-of-mexicana-airlines-mx-
Fryer, J. H. (1983a, June 15). How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry. ANA - ESOMAR. Retrieved September 26, 2024, from