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Oberholzer and Novick (2019a, April 08). TV real-time engagement!. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/tv-real-time-engagement-
Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved September 25, 2024, from
Barrett and Ellis (2017a, September 03). Love and trust underground. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/love-and-trust-underground
Simon, J. (2017a, August 31). Feel more, click more. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/feel-more-click-more
Silberstein , Nield and Seixas (2015a, June 15). Conceptual closure . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/conceptual-closure-
, A. (2013a, December 01). Revue Française du Marketing (Décembre 2013). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2013-
B.V., E. (2008a, March 01). Research World (March 2008). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/research-world-march-2008-
Rock and Beal (2007a, June 03). We'll be right back. Honest. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/we-ll-be-right-back-honest
, A. (2006a, February 01). Revue Française du Marketing (Février 2006). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2006-