Abstract:
Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.
Date of publication: December 12, 2018
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
Abstract:
Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.
This is a long description of some author details.
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
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Perez-Duarte and Tena (2004a, October 24). A better practice approach for developing advertising. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/a-better-practice-approach-for-developing-advertising
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/a-better-practice-approach-for-developing-advertising