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Beal, Riebe and Driesener (2008a, June 01). The effect of recency of ad exposure on purchasing across categories and media. ANA - ESOMAR. Retrieved September 26, 2024, from
Siegers, Hermie and Masson (2008a, June 01). Bringing magazine measurement into the 21st century. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century
Cardarelli, Havlena and Kalluf (2008a, June 01). Building cross-media norms. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/building-cross-media-norms
Bok, de Vos, Verhulst and Irazoqui (2008a, June 01). Streaming TV: Making the connection. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/streaming-tv-making-the-connection
Kilger, M. (2008a, June 01). Media engagement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-engagement
Ware, Calder, Malthouse and Bahary (2008a, June 01). A day in the life.... ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-day-in-the-life-
Scheibenreif, Santegoeds and Faasse (2008a, June 01). Measuring the immeasurable. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-the-immeasurable
Wood and Spaeth (2008a, June 01). Scoring media for ROI potential. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/scoring-media-for-roi-potential
Morrisson and Gomy (2008a, June 01). Should we forget advertising awareness?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/should-we-forget-advertising-awareness-