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Calder and Malthouse (2004a, June 15). Qualitative effects of media on advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-effects-of-media-on-advertising-effectiveness
Widman and Vogelius (2003a, January 26). Measuring newspaper reading during summer period via mobile phones. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-newspaper-reading-during-summer-period-via-mobile-phones
Lindberg, Sumner and Masson (2002a, June 13). Measuring the 'daily reach of dailies' and newspaper sections. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-the-daily-reach-of-dailies-and-newspaper-sections
Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/print-monitor-
Widman and Vogelius (2002a, June 13). Daily reach using SMS . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/daily-reach-using-sms-
Nurmi and Nurmilaukas (1999a, June 15). Helping newspapers compete with electronic media. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/helping-newspapers-compete-with-electronic-media
Ache, Atsuko and Ikeda (1999a, June 15). The young audience as a future reserve market for newspapers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-young-audience-as-a-future-reserve-market-for-newspapers
Moiguer, Binnevies, Soto, Steimberg and Magariños (1997a, June 15). A new cultural sunday magazine. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-cultural-sunday-magazine
Highland, P. (1997a, June 15). Getting the research we need. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/getting-the-research-we-need