Abstract:
This paper investigates the real purpose of newspapers in Brazil and whether the medium will bear the same import in the near future with its ongoing format. The main focus of this study is youth aged 14 to 19 years as it is the segment to which new media is most appealing; the segment most disinclined to conventional media; and the segment which will determine what media will be consumed in the coming decades.
This could also be of interest:
Research Papers
The changing market for local & regional newspapers
Catalogue: Seminar 1991: Publishing For An Optimal Product
Authors: David Darton, Steven Barnett
 
June 15, 1991
Research Papers
Newspapers as fast moving consumer goods brands
Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Philip Wisson
 
November 1, 1995
Research Papers
Audience reaction as a tool for planning
Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Tony Wearn, Richard Windle
Company: British Broadcasting Corporation (BBC)
June 15, 1994
