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Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved June 26, 2024, from
Twyman, T. (1972a, June 15). Attention and the measurement of media exposure for press and television. ANA - ESOMAR. Retrieved June 26, 2024, from
Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-
Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice
Lindh, B. (1970a, June 15). Findus fish in a tray. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/findus-fish-in-a-tray
Parfitt and McGloughlin (1968a, June 15). The use of consumer panels in the evaluation of promotional and advertising expenditures. ANA - ESOMAR. Retrieved June 26, 2024, from
Knecht, J. (1967a, June 15). Conclusive remarks on the last day. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/conclusive-remarks-on-the-last-day
Clunies-Ross, C. W. (1966a, June 01). An over-all measurement of advertising effectiveness. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/an-over-all-measurement-of-advertising-effectiveness
Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-