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Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved June 27, 2024, from
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups (French). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups-french-
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups
Downham and Joyce (1961a, June 15). An approach to measuring advertising effectiveness. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/an-approach-to-measuring-advertising-effectiveness
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (French). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-french-
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (German). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-german-
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation
De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/advertising-and-marketing-research-french-