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Mollback-Verbic and Mukherjee (2011a, November 13). Water wows. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/water-wows
Mall and Mukherjee (2007a, February 19). Haggling, bargaining and fixed price policies. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/haggling-bargaining-and-fixed-price-policies
Krishnan and Mukherjee (2003a, March 30). The hot buttons that trigger the entire nation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-hot-buttons-that-trigger-the-entire-nation