Abstract:

With increasing access to high tech 'smart phones' by consumers from the developing world, qualitative research need no longer stay within the rigid confines of twentieth century definitions of in-group homogeneity, focus group interviews, in depth interviews, or even physically present ethnography. Using the example of water, this paper explores the potential of harnessing our end-consumer family members' ability to use available technology, and presents a live hands-on picture of behaviour and innovations.