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Danis, Gross and Hisrich (1995a, June 15). The marketing concept in Hungarian enterpises. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-marketing-concept-in-hungarian-enterpises
Vecsenyi, Hisrich and Gross (1990a, September 01). Using research in evaluating joint venture activity. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/using-research-in-evaluating-joint-venture-activity
Teschler, Gross and Hisrich (1990a, September 01). Taking the long view in new product introduction. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/taking-the-long-view-in-new-product-introduction