Using research in evaluating joint venture activity

Date of publication: September 1, 1990


Significant coverage of the dramatic events in Eastern Europe and the Soviet Union has elevated the interest in doing business in these areas on the part of business people, government officials, and consumers alike. The importance of this activity to both the once controlled economies and the United States can not be overstated. One mechanism for achieving this business activity - joint ventures - is the focus of this article. All aspects of using research to examine U.S. joint venture activity in Hungary is discussed with particular respect to the resultant joint venture being a good mechanism for entering other markets in Eastern Europe, the Soviet Union, as well as the European Community.

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