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Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/brand-price-trade-off-
Chadwick, S. (1985a, June 15). The adaptation of advanced modelling techniques to agricultural research and marketing. ANA - ESOMAR. Retrieved June 28, 2024, from
Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/modelling
Ax, J. (1961a, June 15). Models in market research. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/models-in-market-research
Ax, J. (1961a, June 15). Models in market research (German). ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/models-in-market-research-german-