Abstract:
Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of understanding, for the necessity for as well as the properties of these methods. So let me say to-day something about one of the principal approaches of these methods, about models.
This could also be of interest:
Research Papers
Models in market research
Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
 
June 15, 1961
Research Papers
The logic of models in market research
Catalogue: The European Marketing Research Review 1966
Author: Pietro Gennaro
 
August 1, 1966
Research Papers
Marketing models for use in practice
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Rudolf Lewandowski, Heino Stöwsand
 
March 1, 1979
