Resources Library by ANA

Content-based research

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Erick Morales Donde

Company: De La Riva Group

September 8, 2019

The privacy paradox- Update

Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Andre Schuenemann, Finn Raben

Company: BuzzBack Market Research

September 8, 2019

ESOMAR/GRBN guideline on duty of care: Protecting data subject from harm

The purpose of the Duty of Care Guideline is to advise researchers and the organisations in which they work on their responsibilities to protect the privacy and well-being of data subjects. It provides organisations with flexibility to formulate...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., GRBN B.V.

September 7, 2019

Content-based research (Spanish)

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019

Author: Erick Morales Donde

Company: De La Riva Group

April 9, 2019

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019

Author: Erick Morales Donde

Company: De La Riva Group

April 7, 2019

Who owns the data?

The rapid explosion of technology has led to a new age where the checks and balances of ethical data collection and self-regulation that grew organically over the past 70 years are now often 'overlooked' in favor of speed and cost-efficiency -all...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Kadence International

March 3, 2018

Use of secondary data in market, opinion, and social research and data analytics

This paper reviews the key ethical, legal, technical and data quality challenges researchers face when working with these new data sources. Its goal is to start a conversation among researchers aimed at clarifying their responsibilities to those...

Catalogue: ESOMAR Codes And Guidelines

Authors: Reg Baker, Norbert Wirth

February 25, 2018

ESOMAR/GRBN guideline on research and data analytics with children, young people, and other vulnerable individuals

This document provides guidance to researchers on the special care required when undertaking research with children, young people, and other vulnerable individuals. Its principal focus is the ethical and legal issues involved, rather than the...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., GRBN B.V.

January 1, 2018

ICC/ESOMAR international code (German)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

December 7, 2017