The privacy paradox- Update

Date of publication: September 8, 2019

Abstract:

Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and Cint, revisit the topic with a new global study across 12 markets that demonstrates, for brands, poor ethical and transparent data collection has a far-reaching impact on the bottom line.

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