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Videos

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
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Citation

Sanders and Laflin (2019a, November 10). Flocks: Unpicking communities on Twitter. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/flocks-unpicking-communities-on-twitter-10858


Research papers

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin, Martin Bryant
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
×

Citation

Sanders, Laflin and Bryant (2019a, November 10). Flocks: Unpicking communities on Twitter. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/flocks-unpicking-communities-on-twitter


Research papers

Trends change, motivations do not

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
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Citation

Akpinar, Ceran, Sermen and Yontar (2019a, November 10). Trends change, motivations do not. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/trends-change-motivations-do-not


Videos

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019
Author: Manisha Dikshit
Company: Consumer Faces
November 10, 2019
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Citation

Dikshit, M. (2019a, November 10). Unscripting the script. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/unscripting-the-script-10876


Videos

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Hugh Carling, Patrick Fagan
Company: Liveminds
November 10, 2019
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Citation

Carling and Fagan (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality-10865


Videos

Gen Z: Some like it old

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}span.s1 {font: 10.0px Menlo}ul.ul1 {list-style-type: disc}In this presentation you will learn: The story...

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/gen-z-some-like-it-old-10860


Videos

From social listening to e-seeing

The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast...

Catalogue: Fusion 2019
Authors: Alberto Rodríguez Romo, Estefanía Yaguez Lorenzo
Company: L'Oréal
November 10, 2019
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Citation

Romo and Lorenzo (2019a, November 10). From social listening to e-seeing. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10857


Research papers

A practical fusion of qualitative and social data

In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...

Catalogue: Fusion 2019
Authors: Ellie Osborne, Sarah de Caux, Jillian Ney
Companies: Join the Dots InSites Consulting, The Social Intelligence Lab
November 10, 2019
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Citation

Osborne, de Caux and Ney (2019a, November 10). A practical fusion of qualitative and social data. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/a-practical-fusion-of-qualitative-and-social-data


Videos

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text-10844