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Gen Z: Some like it old

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Companies: , leboncoin

Authors: Benjamin Simmenauer, Charles Mezerette

Abstract:

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Benjamin Simmenauer

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Charles Mezerette

Author

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Research Papers

Gen Z: Some like it old

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/gen-z-some-like-it-old


Research Papers

Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?

Catalogue: Congress 2017: Visionary

Authors: Yener Girisken, Secil Hasegeli Yagli

Company: ThinkNeuro

September 5, 2017

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Citation

Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/cracking-the-code-of-impactful-advertisement-how-to-appeal-to-both-gen-z-and-grown-ups-


Research Papers

Are you OK Zoomers?

Catalogue: Latin America 2023

Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera

Companies: The Coca-Cola Company , Human8

April 25, 2023

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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/are-you-ok-zoomers-


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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/are-you-ok-zoomers-