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Gen Z: Some like it old

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Companies: , leboncoin

Authors: Benjamin Simmenauer, Charles Mezerette

Abstract:

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Benjamin Simmenauer

Author

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Charles Mezerette

Author

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Research Papers

Gen Z: Some like it old

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/gen-z-some-like-it-old


Research Papers

Inside the Gen Z Parental Mind

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-


Research Papers

When GenAI Meets Gen Z

Catalogue: North America 2024 - Innovation

Authors: Adrian Terron, Swati Shankar

Company: TATA Group

August 5, 2024

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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/when-genai-meets-gen-z


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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/when-genai-meets-gen-z