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Trends change, motivations do not

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Companies: , The Coca-Cola Company

Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar

Abstract:

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Ezgi Akpinar

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Serkan Ceran

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Ilker Sermen

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Merve Yigit Yontar

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Akpinar, Ceran, Sermen and Yontar (2019a, November 10). Trends change, motivations do not. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/new-consumption-trends