Trends change, motivations do not

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Abstract:

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Ezgi Akpinar

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Serkan Ceran

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Ilker Sermen

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Merve Yigit Yontar

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