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Berent, P. H. (1965a, June 15). What is the market researcher doing in an advertising agency?. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/what-is-the-market-researcher-doing-in-an-advertising-agency-
Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/telpex-research
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test
Wyss, W. (1963a, June 15). A new pretest for advertisements . ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/a-new-pretest-for-advertisements-
Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/advertising-research-french-
Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/advertising-research-89