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Telpex research

Date of publication: June 15, 1965

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Author: John M. Caffyn

Abstract:

'Telpex' research is a fast low-cost method of pre-testing tv advertisements, ideas for tv campaigns and and ideas for new products. The technique has been developed by the London Press Exchange Ltd. and has been used successfully for more than a year. 'Telpex' research depends on two elements: 1. Video-tape production facilities, for making video-tape roughs of commercials quickly and cheaply; 2. Consumer research studies.

John M. Caffyn

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Research Papers

The use of Telpex by creative men in an advertising agency

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Günter Lott

 

June 1, 1966

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Citation

Lott, G. (1966a, June 01). The use of Telpex by creative men in an advertising agency. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/the-use-of-telpex-by-creative-men-in-an-advertising-agency


Research Papers

Predicting effects of brand name and consumer proposition on consumer purchase decisions

Catalogue: ESOMAR Congress 1968

Authors: John M. Caffyn, Alison Loyd

 

June 15, 1968

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Citation

Caffyn and Loyd (1968a, June 15). Predicting effects of brand name and consumer proposition on consumer purchase decisions. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/predicting-effects-of-brand-name-and-consumer-proposition-on-consumer-purchase-decisions


Research Papers

Market research in the 1970's (English)

Catalogue: ESOMAR Congress 1968

Author: Jean Michel Agostini

 

June 15, 1968

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Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (English). ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-english-


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Citation

Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-english-