Abstract:
'Telpex' research is a fast low-cost method of pre-testing tv advertisements, ideas for tv campaigns and and ideas for new products. The technique has been developed by the London Press Exchange Ltd. and has been used successfully for more than a year. 'Telpex' research depends on two elements: 1. Video-tape production facilities, for making video-tape roughs of commercials quickly and cheaply; 2. Consumer research studies.
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Research Papers
The use of Telpex by creative men in an advertising agency
Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Günter Lott
 
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Research Papers
Predicting effects of brand name and consumer proposition on consumer purchase decisions
Catalogue: ESOMAR Congress 1968
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Research Papers
Market research in the 1970's (English)
Catalogue: ESOMAR Congress 1968
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