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Kristensen, P. S. (1976a, June 01). On the difference between illustrating a theory and solving a problem. ANA - ESOMAR. Retrieved July 04, 2024, from
d'Angelo, D. (1964a, June 15). The role of marketing research in planning company development. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/the-role-of-marketing-research-in-planning-company-development
Dutka and Frankel (1962a, June 15). Markov chain processes and applications to marketing research. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/markov-chain-processes-and-applications-to-marketing-research