Abstract:
The applications of mathematics in the development of sampling methods are generally well known and appreciated. However, mathematics is now engaged in other problem-solving roles which will be just as important to marketers in the future as sampling is and was in the past. Already, powerful analytic devices such as Markov Chains, Mathematical Models, Simulation Techniques, Monte Carlo Methods, and other techniques have been applied to marketing decision making. It is the purpose of this series of bulletins to present at occasional intervals non-mathematical expositions of some of these applications. The first Bulletin will be concerned with a discussion of Markov Chains.
This could also be of interest:
Research Papers
Marketing information and simulation systems for a French retailers chain
Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Alexandre Thabor
 
April 1, 1974
Research Papers
Operations research and marketing
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Nicolas Steinberg
 
November 1, 1968
Research Papers
Market intelligence in the vehicle supply chain
Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Philip Wade
 
November 1, 1996
