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Stoessl and Hatley (1982a, June 15). Techniques for targeting television advertising to product users. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/techniques-for-targeting-television-advertising-to-product-users
Stoessl and Clemens (1979a, March 01). High ratings can be wrong. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/high-ratings-can-be-wrong
Stoessl and Stocks (1977a, August 28). Comparisons of readership data derived from aided recall data and diary records. ANA - ESOMAR. Retrieved September 20, 2024, from