Comparisons of readership data derived from aided recall data and diary records

Date of publication: August 28, 1977

Abstract:

Conventionally readership data in Great Britain has been collected by personal interview methods using a form of aided recall. In 1973, London Weekend Television Limited commissioned Marplan Limited to carry out a series of diary panel studies in which both readership and television viewing was recorded on a diary by the respondents.

Sue Stoessl

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J. Stocks

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