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Comparisons of readership data derived from aided recall data and diary records

Date of publication: August 28, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Sue Stoessl, J. Stocks

Abstract:

Conventionally readership data in Great Britain has been collected by personal interview methods using a form of aided recall. In 1973, London Weekend Television Limited commissioned Marplan Limited to carry out a series of diary panel studies in which both readership and television viewing was recorded on a diary by the respondents.

Sue Stoessl

Author

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J. Stocks

Author

This is a long description of some author details.

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Research Papers

Aided recall media research

Catalogue: ESOMAR/WAPOR Congress 1959

Author: David R. Aitchison

 

June 15, 1959

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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/aided-recall-media-research


Research Papers

Aided recall

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: William Gregory

Company: Gallup International Association

June 15, 1961

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Citation

Gregory, W. (1961a, June 15). Aided recall. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/aided-recall


Research Papers

Readership diary panels

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: James Rothman

 

June 15, 1980

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Citation

Rothman, J. (1980a, June 15). Readership diary panels. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/readership-diary-panels


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Citation

Stoessl and Stocks (1977a, August 28). Comparisons of readership data derived from aided recall data and diary records. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/readership-diary-panels