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Comparisons of readership data derived from aided recall data and diary records

Date of publication: August 28, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Sue Stoessl, J. Stocks

Abstract:

Conventionally readership data in Great Britain has been collected by personal interview methods using a form of aided recall. In 1973, London Weekend Television Limited commissioned Marplan Limited to carry out a series of diary panel studies in which both readership and television viewing was recorded on a diary by the respondents.

Sue Stoessl

Author

This is a long description of some author details.

J. Stocks

Author

This is a long description of some author details.

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Citation

Stoessl and Stocks (1977a, August 28). Comparisons of readership data derived from aided recall data and diary records. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/comparisons-of-readership-data-derived-from-aided-recall-data-and-diary-records