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Fitzsimons, Khabaza and Shearer (1993a, June 15). The application of rule induction and neural networks for television audience prediction. ANA - ESOMAR. Retrieved July 18, 2024, from
Neumann, T. (1993a, June 15). The needs of the advertisers from media research. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/the-needs-of-the-advertisers-from-media-research
Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes . ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/sponsorship-of-tv-programmes-
Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes (Spanish). ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/sponsorship-of-tv-programmes-spanish-
Gunter, Clemens and Wober (1992a, June 15). Defining television quality through audience reaction measures. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/defining-television-quality-through-audience-reaction-measures
Delaney, T. F. (1992a, June 15). Great expectations. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/great-expectations
Hargrave and Svennevig (1992a, June 15). Box and cox. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/box-and-cox
Pilo, G. (1992a, June 15). Which children for television. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/which-children-for-television
Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved July 18, 2024, from