Abstract:
Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of scheduling.
Research Papers
Prediction of customer segments with Neural Nets
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Knut Kvaal, Harald Djupvik
 
June 15, 1996
Research Papers
Eye in the sky
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao
Company: Nielsen
May 13, 2014
Research Papers
Data mining VS. conventional analysis
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Luiz Sá Lucas
 
September 1, 1998
