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The application of rule induction and neural networks for television audience prediction

Date of publication: June 15, 1993

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Company: British Broadcasting Corporation (BBC)

Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer

Abstract:

Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of scheduling.

Mike Fitzsimons

Author

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Tom Khabaza

Author

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Colin Shearer

Author

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Research Papers

Prediction of customer segments with Neural Nets

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Knut Kvaal, Harald Djupvik

 

June 15, 1996

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Citation

Kvaal and Djupvik (1996a, June 15). Prediction of customer segments with Neural Nets. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/prediction-of-customer-segments-with-neural-nets


Research Papers

Eye in the sky

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao

Company: Nielsen

May 13, 2014

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Citation

Banks, Loon Tung and Zhao (2014a, May 13). Eye in the sky. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/eye-in-the-sky-8136


Research Papers

Data mining VS. conventional analysis

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Luiz Sá Lucas

 

September 1, 1998

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Citation

Sá Lucas, L. (1998a, September 01). Data mining VS. conventional analysis . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/data-mining-vs-conventional-analysis-


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Citation

Fitzsimons, Khabaza and Shearer (1993a, June 15). The application of rule induction and neural networks for television audience prediction. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/data-mining-vs-conventional-analysis-