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The application of rule induction and neural networks for television audience prediction

Date of publication: June 15, 1993

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Company: British Broadcasting Corporation (BBC)

Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer

Abstract:

Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of scheduling.

Mike Fitzsimons

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Tom Khabaza

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Colin Shearer

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Fitzsimons, Khabaza and Shearer (1993a, June 15). The application of rule induction and neural networks for television audience prediction. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/neural-patterns