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Research papers
Breaking Down Barriers
Learn a novel approach to driving customer acquisition and retention using a specific structured assessment of barriers. In partnership with Material, this approach helped Instacart shift its targeting strategy and brand focus to shape a new brand...
Catalogue: North America 2024 - Innovation
Authors: Charles Allison, Jason Brooks, Asha Weisman
Companies: Instacart,
August 5, 2024
Videos
Rainbow of Responses
Catalogue: Latin America 2024
Author: Pedro Fernandez
Company: AB InBev
April 24, 2024
Research papers
The Future of Privacy-Centric Advertising Measurement
In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...
Catalogue: Congress 2022: 75th Anniversary
Author: Minh Nguyen
Company: Google
September 23, 2022
Research papers
Freeze Fraudster!
Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...
Catalogue: Congress 2022: 75th Anniversary
Authors: Lisa Wilding-Brown, Sandy Casey, Rich Ratcliff
Companies: InnovateMR, OpinionRoute
September 23, 2022
Videos
Algorythms for Glocal Effectiveness
Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Research papers
