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Research papers

Flood warning

How can traditional research techniques accurately, yet sensitively and dispassionately capture the impact of a traumatic event on the lives of ordinary people? How do you begin to disentangle a complex, unique and emotionally charged natural...

Catalogue: Congress 2008: Frontiers
Authors: Krishan Lathigra, Philippa Makepeace, Amrita Sood
Company: GfK
September 26, 2008

Research papers

Social graph theories

Has the monopoly of traditional population segmentation criteria and sampling methods come to an end? Can demographics (employment, age, sex, ethnicity, etc) or behavioural (consumption and cultural habits) criteria be replaced by new "community...

Catalogue: Congress 2008: Frontiers
Authors: Anthony Hamelle, Guilhem Fouetillou
Company: Linkfluence
September 26, 2008

Research papers

Is the world really flat?

This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of...

Catalogue: Congress 2008: Frontiers
Authors: Manish Makhijani, Sakkina Pittalwala
Companies: Flamingo, Unilever
September 26, 2008

Research papers

Mapping the emerging digital frontier

Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier...

Catalogue: Congress 2008: Frontiers
Authors: Lee Ryan, Bernice Klaassen
Company: KANTAR TNS Malaysia
September 26, 2008

Research papers

Learning to win

Once again, we argue that the failures [of innovation] are really not random at all: They are predictable and avoidable: if managers get the categorization stage of theory right. Of the many dimensions of business building, the challenge of creating...

Catalogue: Congress 2008: Frontiers
Authors: Howard R. Moskowitz, Johannes Hartmann
Companies: Unilever, Moskowitz Jacobs Inc.
September 26, 2008

Research papers

Global cities forum

Global cities resonates with the Frontiers theme of this congress in three ways: • We look at methodological frontiers by exploring the potential for using deliberative research techniques internationally. while much has been said about what...

Catalogue: Congress 2008: Frontiers
Authors: Emily Gray, Julie McQueen
Company: Ipsos MRBI
September 15, 2008