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Is the world really flat?

Date of publication: September 26, 2008

Catalogue: Congress 2008: Frontiers

Companies: , Unilever

Authors: Manish Makhijani, Sakkina Pittalwala

Abstract:

This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of wealth, technology and religion are bringing them at the same level on the fulfillment they seek in their lives from love and romance. This has implications on whether brands (based on meeting the needs of love/romance) can use common codes across the world on the supposedly universal concepts like romance.

Manish Makhijani

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Sakkina Pittalwala

Author

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Makhijani and Pittalwala (2008a, September 26). Is the world really flat?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-june-2001-