Is the world really flat?

Date of publication: September 26, 2008


This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of wealth, technology and religion are bringing them at the same level on the fulfillment they seek in their lives from love and romance. This has implications on whether brands (based on meeting the needs of love/romance) can use common codes across the world on the supposedly universal concepts like romance.

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