You searched for: "twitter"

The results has been filter on Companies containing KANTAR TNS Malaysia.
ANA has found 34 results for you, in 561 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The agony and ecstasy of teaching an old dog new tricks

This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
November 20, 2017
×

Citation

Findlay, K. (2017a, November 20). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks-9168


Research papers

Blink of an eye

This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
November 10, 2017
×

Citation

Souda, P. (2017a, November 10). Blink of an eye. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/blink-of-an-eye


Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
×

Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-


Research papers

Social media meets Artificial Intelligence

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe, Jorge Alagon, Horacio González Duhart
Company: KANTAR TNS Malaysia
June 15, 2017
×

Citation

Gonzalez, Arizpe, Alagon and Duhart (2017a, June 15). Social media meets Artificial Intelligence. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence


Research papers

Artificial Intelligence algorithms

This paper will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation will be...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
November 18, 2016
×

Citation

Das, S. (2016a, November 18). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms


Research papers

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
Companies: KANTAR TNS Malaysia, Kantar
September 22, 2016
×

Citation

Stevens, Kuegler and Morris (2016a, September 22). Respondent engagement. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/respondent-engagement-8886


Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
×

Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866


Research papers

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
×

Citation

Mediratta, O'Hara, Whiting and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost--8668


Research papers

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016
×

Citation

Rayner, A. (2016a, May 19). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber-