Respondent engagement

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Abstract:

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the value exchange between respondent and researcher as mobile research pushes the boundaries of privacy. What must we give our respondents in order for them to give to us? We will learn the best way to incentivise respondents to stay engaged with a week-long diary, submit photos and answer our questions using video and voice-to-text. Can we engage our respondents with items outside the research process that might induce greater stickiness with the given task?

  • PDF
  • This could also be of interest