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Videos

Ceremony: Award winner presentation

Award winners presentation from Finn Raben, ESOMAR Director General, and Dan Foreman, ESOMAR President.The congress awards are divided in 3 categories:-Best Case History-Best Methodological Paper-Best Paper Overall (The Fernanda Monti Award)

Catalogue: Congress 2014: What Inspires?
Authors: Finn Raben, Dan Foreman
June 15, 2014
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Citation

Raben and Foreman (2014a, June 15). Ceremony: Award winner presentation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/award-winner-presentation


Videos

The impact of socialisation on democratic attitudes

To what extend does socialisation under democratic institutions shape support for democracy and other democratic attitudes? As a context that has experienced authoritarian and democratic forms of government during the 20th Century, Latin America...

Catalogue: Congress 2014: What Inspires?
Author: Alejandro Moreno
June 15, 2014
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Citation

Moreno, A. (2014a, June 15). The impact of socialisation on democratic attitudes . ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-socialisation-on-democratic-attitudes-


Videos

The journey

Opening keynote speaker:Debra Searle, Professional Adventurer, Solo Atlantic Rower, TV Presenter and Author, UK

Catalogue: Congress 2014: What Inspires?
Author: Debra Searle
June 15, 2014
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Citation

Searle, D. (2014a, June 15). The journey. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-journey


Videos

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: David Hood, Marcin Penconek
Company: Nielsen
June 15, 2014
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Citation

Hood and Penconek (2014a, June 15). How success stories from the past can inspire future innovation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/how-success-stories-from-the-past-can-inspire-future-innovation


Videos

What inspires customer innovation?

To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customer’s point of view, are ready for disruption. Customer innovation presents a...

Catalogue: Congress 2014: What Inspires?
Author: Marion Debruyne
June 15, 2014
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Citation

Debruyne, M. (2014a, June 15). What inspires customer innovation?. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/what-inspires-customer-innovation-


Videos

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
June 15, 2014
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Citation

Cotton and Dunne (2014a, June 15). Cultural anchoring. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/cultural-anchoring-8177


Videos

Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
June 15, 2014
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Citation

Penn and Lugthart (2014a, June 15). Our lips are sealed. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/our-lips-are-sealed


Videos

The motivational science of our constantly connected world

In a leap that would have seemed astonishing just over a decade ago, many of us are now constantly connected to our digital world through our mobile device – and we see this play out across many facets of our daily life. This research applies an...

Catalogue: Congress 2014: What Inspires?
Author: Juliana Smith Holterhaus
June 15, 2014
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Citation

Smith Holterhaus, J. (2014a, June 15). The motivational science of our constantly connected world. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-motivational-science-of-our-constantly-connected-world


Videos

Mouse in a box

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?
Authors: Selin Cetinelli, Basak Oruc
June 15, 2014
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Citation

Cetinelli and Oruc (2014a, June 15). Mouse in a box. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/mouse-in-a-box