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What inspires customer innovation?

Date of publication: June 15, 2014

Catalogue: Congress 2014: What Inspires?

Author: Marion Debruyne

Abstract:

To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customer’s point of view, are ready for disruption. Customer innovation presents a unique case for developing the outside-in organisation to drive your business success. The 3x3 framework gives you a practical guide to focus your business on the customer of today and the customer of the future.

Marion Debruyne

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Authors: Leyla Namiranian, Gwen Smith Ishmael, Renee Hopkins Callahan

Company: Decision Analyst, Inc.

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Namiranian, Ishmael and Callahan (2006a, May 10). What drives innovation?. ANA - ESOMAR. Retrieved April 26, 2024, from


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Catalogue: Congress 2014: What Inspires?

Authors: Martijn van Keulen, Hans Zijlstra

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van Keulen and Zijlstra (2014a, June 15). Innovation in customer feedback. ANA - ESOMAR. Retrieved April 26, 2024, from


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Ghate, Chatterjee, Nayak, Panchawati and Mullick (2014a, June 15). What inspires the curious generation. ANA - ESOMAR. Retrieved April 26, 2024, from


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Debruyne, M. (2014a, June 15). What inspires customer innovation?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/what-inspires-the-curious-generation