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What inspires customer innovation?

Date of publication: June 15, 2014

Catalogue: Congress 2014: What Inspires?

Author: Marion Debruyne

Abstract:

To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customer’s point of view, are ready for disruption. Customer innovation presents a unique case for developing the outside-in organisation to drive your business success. The 3x3 framework gives you a practical guide to focus your business on the customer of today and the customer of the future.

Marion Debruyne

Author

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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Debruyne, M. (2014a, June 15). What inspires customer innovation?. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/what-inspires-customer-innovation-