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What inspires customer innovation?

Date of publication: June 15, 2014

Catalogue: Congress 2014: What Inspires?

Author: Marion Debruyne

Abstract:

To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customer’s point of view, are ready for disruption. Customer innovation presents a unique case for developing the outside-in organisation to drive your business success. The 3x3 framework gives you a practical guide to focus your business on the customer of today and the customer of the future.

Marion Debruyne

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