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Bose and Khanna (1996a, September 01). The little emperor . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-little-emperor--4835
Biggs, H. (1994a, June 02). Systems determine markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/systems-determine-markets
van Herk, M. (1992a, June 15). Towards a new market era. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/towards-a-new-market-era
Nicholls and Hollinrake (1990a, June 15). The contribution of research to a successful new brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-contribution-of-research-to-a-successful-new-brand
Hanby and Cooper (1990a, June 15). Essence of international brand values. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/essence-of-international-brand-values
Ryan, C. (1989a, June 15). Brand building. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-building
Blackston and Holmes (1983a, November 02). The use of transactional analysis in the development of a new brand's personality . ANA - ESOMAR. Retrieved September 26, 2024, from
van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1974a, March 19). Qualitative research on the development of a new Du Maurier brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-du-maurier-brand