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Kishor, A. (2023a, October 05). Building a culture of Creative Effectiveness by WARC. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/building-a-culture-of-creative-effectiveness-by-warc
Bander, J. E. (2020a, November 12). System 0 is the key to success with systems 1&2. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2
Fassioli and Cardona (2020a, October 19). Biometric to optimise customer enagement. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/biometric-to-optimise-customer-enagement
Harrison, E. (2020a, September 16). Lemon- Why the advertising brain has gone sour. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/lemon---why-the-advertising-brain-has-gone-sour
Nguyen, M. (2020a, September 15). From accountability to incrementality. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-accountability-to-incrementality-11580
Timpone and Venkataraman (2020a, September 15). Disrupting System 1 thinking: Better science for smarter marketing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/disrupting-system-1-thinking-better-science-for-smarter-marketing
Timpone et al. (2020a, September 15). Disrupting System 1 thinking: Better science for smarter marketing. ANA - ESOMAR. Retrieved September 24, 2024, from
Nguyen, M. (2020a, September 14). From accountability to incrementality. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-accountability-to-incrementality
Fernandez and Pellegrini (2019a, September 08). Half the money I spend on advertising is wasted. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/half-the-money-i-spend-on-advertising-is-wasted