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Building a culture of Creative Effectiveness by WARC

Date of publication: October 5, 2023

Catalogue: Congress 2023

Company: WARC

Author: Aditya Kishor

Abstract:

Aditya Kishor

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Research Papers

Innovation culture and strategy

Catalogue: Innovate 2006

Author: Kristin Luck

 

May 10, 2006

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Citation

Luck, K. (2006a, May 10). Innovation culture and strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-culture-and-strategy


Research Papers

Intelligent building

Catalogue: Seminar 1992: Business To Business Marketing

Author: Roberto Taranto

 

June 15, 1992

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Citation

Taranto, R. (1992a, June 15). Intelligent building. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/intelligent-building


Research Papers

A new method for measuring advertising effectiveness

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Daniel Adam, John Parfitt

 

June 15, 1965

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Citation

Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Kishor, A. (2023a, October 05). Building a culture of Creative Effectiveness by WARC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness