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Cramphorn, M. F. (1988a, September 01). Unravelling the advertising response function. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/unravelling-the-advertising-response-function
Lewandowski, R. (1988a, September 01). The effective use of the tools of analysis by marketing-mix. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-effective-use-of-the-tools-of-analysis-by-marketing-mix
Plat and Leeflang (1988a, September 01). Scanning scanning opportunities. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/scanning-scanning-opportunities
Brookin and Schneersohn (1988a, September 01). 10 year's experience in using marketing models for new product development in Asia Pacific. ANA - ESOMAR. Retrieved September 23, 2024, from
Basu and Parfitt (1988a, September 01). Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India. ANA - ESOMAR. Retrieved September 23, 2024, from
Deschamps, J. P. (1988a, September 01). Creating the products the market wants... complications: Temptations and solutions!. ANA - ESOMAR. Retrieved September 23, 2024, from
Gallinari and Kelly (1988a, September 01). Diamonds. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/diamonds
van Doorn and Hess (1988a, September 01). New research possibilities by computerised personal interviewing. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/new-research-possibilities-by-computerised-personal-interviewing
Fleury, P. (1988a, September 01). Words and bytes. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/words-and-bytes