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Wilensky, A. (1997a, May 01). Strategic capital of brands within the new international and Latin American scenario. ANA - ESOMAR. Retrieved September 26, 2024, from
Delmas and Zeller (1997a, February 01). Prometheus. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/prometheus
Boddy, C. R. (1996a, November 01). Project redemption . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/project-redemption-
Garrett and Friend (1996a, November 01). Transnationalisation of marketing strategies . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/transnationalisation-of-marketing-strategies-
Broadbent, K. (1996a, November 01). A buyer's perspective . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-buyer-s-perspective-
Feldwick, P. (1996a, September 01). Do we really need brand equity?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/do-we-really-need-brand-equity-
Kahan, H. (1996a, September 01). How fit is fittest? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-fit-is-fittest-
Sommer, R. (1996a, June 15). Mind mapping. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mind-mapping
Tripathi and Moharikar (1996a, June 15). Golden mean. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/golden-mean