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Project redemption

Date of publication: November 1, 1996

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Clive R. Boddy

Abstract:

This paper summaries how the management of Brown and Williamson Korea Ltd. used a two stage marketing research project, with a one- stage follow-up study, to refine and develop a new retail distribution system in Korea.

Clive R. Boddy

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Research Papers

The effect of past purchase behaviour on consumers' coupon redemption probabilities

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Pascale G. Quester

 

June 15, 1991

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Citation

Quester, P. G. (1991a, June 15). The effect of past purchase behaviour on consumers' coupon redemption probabilities. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-effect-of-past-purchase-behaviour-on-consumers-coupon-redemption-probabilities


Research Reports

Project Carnation

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1971

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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/project-carnation--9903


Research Reports

Project Venus

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 3, 1973

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Citation

, C. (1973a, January 03). Project Venus. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/project-venus


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Citation

Boddy, C. R. (1996a, November 01). Project redemption . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/project-venus