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Pastor and Rubio (1996a, September 01). Recruitment criteria of focus groups . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/recruitment-criteria-of-focus-groups-
Kaynak and Kara (1996a, September 01). Consumer life-style and ethnocentrism . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/consumer-life-style-and-ethnocentrism-
Heilbrunn, B. (1996a, September 01). Consumption values and brand attachment. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/consumption-values-and-brand-attachment
Basu and Chakrabarty (1996a, September 01). Understanding from within . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/understanding-from-within-
Calmard and Braun (1996a, September 01). Measuring audience for unaddressed printed matter. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/measuring-audience-for-unaddressed-printed-matter
Akimova, I. (1996a, September 01). Marketing in today's Ukraine. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/marketing-in-today-s-ukraine
White and O'Doherty (1996a, September 01). Active listening to consumers . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/active-listening-to-consumers-
Wisniewski and Cartwright (1996a, September 01). Understanding promotion effectiveness and profitability . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-
Akalin and Sampson (1996a, September 01). Brand stretching . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/brand-stretching-