Measuring audience for unaddressed printed matter
Abstract:
More than 21 billion of unaddressed printed matter distributed in France in 1995! In Europe, like in France, unaddressed printed matter is a very special advertising support, thanks as much to the amount distributed in letterboxes, as to the market dynamics that it represents. Until recently, unaddressed printed matter had been a media that was certainly very much used by advertisers, but often underrated, and whose audience was not measured at all. How can we master the supply of unaddressed printed matter? How can we measure a number of real contacts between individuals and paper advertisements?
This could also be of interest:
Research Papers
Measuring audience reaction in the UK
Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Richard Windle, Liz Landy
June 15, 1996
Research Reports
Towards global guidelines for television audience measurement
Catalogue: ESOMAR Codes And Guidelines
Author: Audience Research Methods (ARM) Group
September 1, 1999
Research Papers
A new method for measuring advertising effectiveness
Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Authors: Daniel Adam, John Parfitt
June 15, 1965
