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Videos

Data privacy matters: The digital landscape in Latin America & latest updates

The first part of this session will focus on Data Privacy Updates in the region, why is this so important right now and how ESOMAR can help you! Get ready for a bulk of great tips and practical recommendations from our Government Affairs &...

Catalogue: ESOMAR TV: Latin America at Home
Authors: Kim Smouter-Umans, Bianca Marcu
April 23, 2020

Videos

Data privacy matters

Join our expert guides from the ESOMAR Professional Standards team as they lead you through the most significant updates in the world of privacy and data protection, the impact this may have on your business and operations, and what this means for...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Bianca Marcu
April 16, 2020

Research papers

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019
Authors: Marcello Frattini, Anna Bellido, Joaquin Casino
Company: Netquest
November 10, 2019

Videos

The privacy paradox- Update

Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Andre Schuenemann, Finn Raben
Company: BuzzBack Market Research
September 8, 2019

Research reports

ESOMAR/GRBN guideline on duty of care: Protecting data subject from harm

The purpose of the Duty of Care Guideline is to advise researchers and the organisations in which they work on their responsibilities to protect the privacy and well-being of data subjects. It provides organisations with flexibility to formulate...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
September 7, 2019

Webinars

Privacy essentials: An update for India's market research community

India is on the cusp of major changes as the country prepares to adopt its first comprehensive data protection and privacy legislation that will bring it closer in alignment to global regulatory developments that have already come into force in key...

Catalogue: Webinars 2019
Authors: Kim Smouter-Umans, Priya Lobo, Sumbul Fatima
August 8, 2019

Research papers

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018

Videos

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018

Research papers

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018
Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker
Company: BuzzBack Market Research
September 23, 2018