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Delprat, D. M. (1965a, June 15). The use of attitude scales in testing advertisements. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-use-of-attitude-scales-in-testing-advertisements
Agostini, J. M. (1965a, June 15). Are post-tests of print advertisements conducted on the right respondents. ANA - ESOMAR. Retrieved June 24, 2024, from
Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/telpex-research
Matricon, C. (1964a, June 15). A method of evaluating advertising penetration. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-method-of-evaluating-advertising-penetration
Wyss, W. (1963a, June 15). A new pretest for advertisements . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-new-pretest-for-advertisements-
Lorenz-Christensen, J. (1960a, June 15). New possibility of comparative testing of advertisements. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/new-possibility-of-comparative-testing-of-advertisements