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Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved September 26, 2024, from
Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data
Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-case-of-alimentare-emiliana
Irrmann, P. (1968a, June 15). Search for potential clients (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/search-for-potential-clients-french-
Irrmann, P. (1968a, June 15). Search for potential clients. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/search-for-potential-clients
Buffet, P. (1967a, August 01). Research and launching of new activities (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-and-launching-of-new-activities-french-
Buffet, P. (1967a, August 01). Research and launching of new activities. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-and-launching-of-new-activities
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold". ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-