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Case studies

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018
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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/catching-the-exception-9448


Research papers

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Arfa Syed, Tooba Kamil
Company: Kantar
November 11, 2018
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Citation

Syed and Kamil (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend--9489