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Catching the exception

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company: Haystack Consulting - The Netherlands

Authors: Chayenne Meers, Suzanne Mulier

Abstract:

Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1. Get a deeper understanding how consumers use plant based products; 2. Unravel additional, exceptional and creative ways how these products are used.

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