Abstract:
Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1. Get a deeper understanding how consumers use plant based products; 2. Unravel additional, exceptional and creative ways how these products are used.
Videos
Catching the exception
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018
Videos
Food science magic
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Aylon Steinhart
Company: Eclipse Foods
June 18, 2020
Research Papers
The chance of a lifetime
Catalogue: Congress 2015: Revelations
Author: Namita Mediratta
 
October 1, 2015
