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Catching the exception

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company:

Authors: Chayenne Meers, Suzanne Mulier

Abstract:

Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1. Get a deeper understanding how consumers use plant based products; 2. Unravel additional, exceptional and creative ways how these products are used.

Chayenne Meers

Author

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Suzanne Mulier

Author

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Catching the exception

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Chayenne Meers, Suzanne Mulier

Company:

November 11, 2018

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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/catching-the-exception


Research Papers

Catching consumers by surprise

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Cees de Bont, Ingrid Moons, Gino De Vooght

 

September 14, 2003

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Citation

de Bont, Moons and De Vooght (2003a, September 14). Catching consumers by surprise . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/catching-consumers-by-surprise-


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Catching up with WEB-TV

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui

Companies: GfK, Stichting Kijkonderzoek (SKO)

October 21, 2010

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Citation

de Vos, Kok, Nekkers, Slabbekoorn and Irazoqui (2010a, October 21). Catching up with WEB-TV. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/catching-up-with-web-tv


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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/catching-up-with-web-tv