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Catching the exception

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company:

Authors: Chayenne Meers, Suzanne Mulier

Abstract:

Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1. Get a deeper understanding how consumers use plant based products; 2. Unravel additional, exceptional and creative ways how these products are used.

Chayenne Meers

Author

This is a long description of some author details.

Suzanne Mulier

Author

This is a long description of some author details.

Videos

Catching the exception

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Chayenne Meers, Suzanne Mulier

Company:

November 11, 2018

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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/catching-the-exception


Videos

Food science magic

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Aylon Steinhart

Company: Eclipse Foods

June 18, 2020

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Citation

Steinhart, A. (2020a, June 18). Food science magic. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/food-science-magic


Research Papers

The chance of a lifetime

Catalogue: Congress 2015: Revelations

Author: Namita Mediratta

 

October 1, 2015

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Citation

Mediratta, N. (2015a, October 01). The chance of a lifetime. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/the-chance-of-a-lifetime-8590


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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/the-chance-of-a-lifetime-8590