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Research papers

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019
Authors: Ivaylo Yorgov, Ivan Bardarov
Company: GemSeek Consulting
November 10, 2019
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Citation

Yorgov and Bardarov (2019a, November 10). Customised text analytics. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/customised-text-analytics


Research papers

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Marc Bertrand, David Turner, Ian Ash
Companies: Dig Insights, Molson Coors
November 10, 2019
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Citation

Bertrand, Turner and Ash (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/molson-coors-measuring-innovation


Research papers

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Authors: Jose Antonio Noriega, Mark Montgomery
Companies: Möbius, CITIBANAMEX
November 10, 2019
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Citation

Noriega and Montgomery (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/qualitative-fast-track


Research papers

Winning the lottery!

We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019
Authors: Nicole Huyghe, Marthe Gruloos
Company: Boobook
November 10, 2019
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Citation

Huyghe and Gruloos (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/winning-the-lottery-


Research papers

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019
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Citation

Ryan and O'Loughlin (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem


Research papers

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Patrick Fagan, Hugh Carling
Company: Liveminds
November 10, 2019
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Citation

Fagan and Carling (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality


Research papers

Metaphors we remember by

Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019
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Citation

Rengle, O. P. (2019a, November 10). Metaphors we remember by. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/metaphors-we-remember-by