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Research papers

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jennifer Serrano, Pete Cape
Company: Research Now SSI
May 9, 2017
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Citation

Serrano and Cape (2017a, May 09). The rules of the game. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991


Videos

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....

Catalogue: Global Qualitative 2017: Back to the future
Authors: Daniela Chiaravalle, Dogus Sipahioglu
January 11, 2017
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Citation

Chiaravalle and Sipahioglu (2017a, January 11). Generate insights on how to communicate a brand new product benefit in a consumer intuitive way. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/generate-insights-on-how-to-communicate-a-brand-new-product-benefit-in-a-consumer-intuitive-way-8940


Research papers

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company's belief in building passion brands with deep connections to consumers. The resulting 5-step process, called...

Catalogue: Congress 2014: What Inspires?
Authors: Mark Whiting, Nathalie de Rochechouart, Kim Gaspar, Florence Rainsard
Company: Added Value
September 10, 2014
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Citation

Whiting, de Rochechouart, Gaspar and Rainsard (2014a, September 10). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e--8345


Magazines

Revue Française du Marketing (Décembre 2012)

Qu'on l'appelle consom'acteur, conso'battant ou néo-consommateur, le nouveau consommateur fait l'objetces dernières années d'une attention toute particulière, notamment de la part du champ académique mais passeulement. En effet, les...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2012
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Citation

, A. (2012a, December 01). Revue Française du Marketing (Décembre 2012). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2012-


Magazines

Revue Française du Marketing (Septembre 2012)

En ces jours de rentrée scolaire pour certains, universitaire pour d'autres, professionnelle enfin pour tous, permettez-moi de vous souhaiter le meilleurpour les mois qui viennent. Paradoxal et peut-être suspect, me direzvous, à l'heure...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2012
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Citation

, A. (2012a, September 01). Revue Française du Marketing (Septembre 2012). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2012-


Magazines

Revue Française du Marketing (Mai 2004)

Le dernier numéro de la RFM consacré à la satisfaction des clients date de 1993. Ilétait nécessaire dix ans plus tard de faire le point, même si quelquesarticles isolés ont été publiés depuis. L'objectif de ce numéro...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2004
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Citation

, A. (2004a, May 01). Revue Française du Marketing (Mai 2004). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2004-


Magazines

Revue Française du Marketing 1999 (N. 175)

Deux publications (une troisième sur les odeurs a été reportéeà un numéro ultérieur) viennent analyser et peutêtre combler des composants de notre polysensualisme. Il nous a semblé opportun de les placer sousl'égide du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1999
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Citation

, A. (1999a, December 01). Revue Française du Marketing 1999 (N. 175). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-175-