Abstract:

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's willingness to abide by and play by the rules. The more we understand how the effects of society's culture and values relate to behavior, the more successful we will be in adapting gamification techniques at a local level and thereby unlock its promise of improving participant engagement and providing richer data.